We all know...running a small business is hard work! It's certainly a labor of love. But one of the great things about running a business these days is that there are SO MANY tools that make it easier to manage things.
Here are 7 tools that I use on a regular basis to keep things going.
1. Shopify (eCommerce Platform)
This is the site that hosts ShopPulchritude.com. I love Shopify because it's user friendly and they have integrated so many tools and apps to help grow your business. I also use the Shopify Point-of-Sale app for events/pop ups.
Not free, but the cost is relatively low for what I need ($29 a month).

2. Over (Graphic Design Maker)
With so many templates to choose from for Instagram posts and stories, even if you're not very creative, Over will help you create amazing graphics.
I am currently using the free version of the app.

Graphic created on Over.
3. CapCut (Video Editing App)
CapCut was recently introduced to me by a business coach/consultant. When it comes to making Instagram Reels, I create the video in CapCut and then upload it to Reels. I've found this to be a much easier way to edit videos.
Free
Video edited on CapCut.
4. Canva (Graphic Design Software)
I am a HUGE fan of Canva! I have been using Canva since the days when I was a high school teacher. You can basically design everything on Canva - business cards, social media graphics, letterhead, video presentations, flyers, lesson plans, t-shirts, infographics, and the list goes on.
Not free but inexpensive ($13 a month for the premium account).

Designed on Canva.com
5. Notebook
I write my to-do list for each week in a notebook, rather than in my phone. There's something about writing things down that helps me focus better on what I need to accomplish. Also, I am one of those people who likes the feeling of crossing things DONE off of a list. Who can relate?

My latest notebook, purchased from Target. Click here.
6. Microsoft To Do App (To Do List, Task, and Reminder App)
Although I use actual pen and paper for my weekly to do list, I use the Microsoft To Do for other types of lists - Pulchritude shopping lists, Photo Shoot Checklist, Pop Up Event Checklist, Things to Remember For Next Time, etc.
Free

7. Zoho Books (Online Accounting Software)
I use Zoho Books to keep up with expenses, sales, bills, etc. Ya know, the not so fun business stuff.
Not free but inexpensive ($9 a month for my plan)
I would post a pic but I don't need everyone is my financial business so here's a link to check out Zoho for yourself. :-) Click here.
If you have great tools you use for your business, feel free to share the love. Drop a note in the comments!
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