Be your own kind of beautiful...

[puhl-kri-tood] n: extraordinary physical beauty; that quality of appearance which pleases the eye.

Pulchritude is an online women’s fashion lifestyle brand based in the Washington, DC area. Pulchritude is owned by high school fashion marketing teacher, Ohio native, and Howard University alum, Ericka Symonette. Team Pulchritude's goal is simple: to use fashion as a vehicle to affect positive change for young girls and women both locally and globally. 

At Pulchritude it's all about the 'TUDE!

  • BraviTUDE - We walk bravely in what God has called us to do and encourage others to do the same.
  • ServiTUDE - We maintain a spirit of humility and seek to serve those in the local and global community.
  • GratiTUDE - We continually give thanks for the blessings and opportunities that God has given us and willingly share those blessings with others.


Pulchritude MOTTO: "We are tied together in the single garment of destiny, caught in an inescapable network of mutuality. And whatever affects one directly affects all indirectly...I can never be what I ought to be until you are what you ought to be. This is the way God's universe is made..." (Dr. Martin Luther King, Jr.)